There’s a paradox at the heart of most Request for Proposal (RFP) processes, especially in areas such as people and culture. Often, companies go out to market for expert help. And then tell those experts exactly what to do. The intention is sound (from a procurement perspective): define the scope, control the spend, and ensure apples-to-apples comparisons. But too often, these RFPs are written with limited subject matter expertise, shaped by assumptions, trends, or anecdotal insights rather...