For a moment, it looked like Chief Wellbeing Officer might become the next must-have C-suite title. But it never really landed. Too often the role was positioned as custodian of yoga classes and step challenges rather than a strategic owner of how work is designed and delivered. It rarely made it to the board, and in many organisations it became more symbolic than transformational. The truth is, wellbeing was never the real end goal. It was a signal. What organisations were really asking was:...